BUSINESS DEVELOPMENT IN THE DIGITAL AGE

Gain the knowledge and confidence to plan for improving your business development effectiveness.  It's never been easy!  Business development has always meant refining customer value, persistently targeting "best" distribution and/or consumer prospects, monitoring local competitors, producing print collaterals that satisfied the demands of your sales reps and many more tactics. Now business development requires maintenance of multiple web sites and social media campaigns, optimizing search engine results, repeated email marketing, rapid response to negative customer feedback, ongoing awareness of global competition, satisfying more knowledgeable and demanding buyers' and a growing list of other tactics that constitute the new rules of engagement. In response, your staff has identified seemingly endless, expensive and sometimes conflicting investments just to keep up if not excel in the new digital reality. Join two renowned BDC industry experts for a 90 minute seminar to discover how Canadian manufacturers are responding to the onslaught. Leave the room with a checklist of practical and cost-effective actions that integrates your business development with the digital world.

For example, learn how to: 

• Maintain competitive insight 
• Align digital and print collateral production 
• Prioritize investment in your digital presence 
• Better prepare for tradeshows and industry events 
• Build credibility and industry leadership