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DTSTART:20110329T150000Z
DTEND:20110329T180000Z
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SUMMARY:March 29\, 2011 - Strategy of International Business Workshop
DESCRIPTION:Facilitator:Doug Taylor. Doug Taylor is the Managing Director of Pacific Business Intelligence Ltd. (PBI). www.pacificintel.com. Established in 1983\, PBI provides professional consulting services in the core areas of international business development\, strategic market planning\, market research\, international marketing and corporate guidance. PBI has undertaken assignments in over twenty-five countries in Europe\, Asia\, North America\, the Middle East and the Caribbean for private industry\, governments and international organizations. He is a certified FITT Trainer (Forum for International Trade Training)\n\n \n\n \n\n\n	\n		\n			\n				Getting Prepared\n			\n				Understanding your market strategically:\n\n				\n					\n						International Market Research\n					\n						PEST  Analysis\n					\n						SWOT Analysis\n				\n			\n		\n		\n			\n				 \n			\n				 \n		\n		\n			\n				Strategic Market Entry Choices\n			\n				Market Entry Choices:\n\n				\n					\n						Exporting\, \n					\n						Strategic Alliances\,\n					\n						Licensing\, \n					\n						Franchising\, \n					\n						Joint Ventures\, \n				\n			\n		\n		\n			\n				International  Marketing and Competitive Intelligence\n\n				 \n			\n				\n					\n						The 4 P's of international marketing\n					\n						Understanding foreign markets\n					\n						Competitive Intelligence\n				\n			\n		\n		\n			\n				Getting Paid and Risk Management\n\n				 \n			\n				\n					\n						Trade Finance \n					\n						Payments Insurance\n					\n						Sources of Assistance\n				\n			\n		\n		\n			\n				 \n			\n				 \n		\n		\n			\n				International Information and resources\n			\n				\n					\n						Great web resources\n					\n						Getting Connected-business and social media resources\n				\n			\n		\n	\n\n \n\n \n\nKEY LESSONS LEARNED\n\n \n\n1.     Understanding international cultures and how their business works\n\n2.     The essentials of developing an international marketing plan\n\n3.     Resource requirements for going international\n\n4.     Sources of assistance-both private and public\n\n5.     How to undertake cost effective and relevant international market research\n\n6.     Understanding the 4 P's of international marketing and how they are different than domestic marketing
X-ALT-DESC;FMTTYPE=text/html:<strong><u><span style="color: black\;"><span style="font-family: arial\;"><span style="font-size: 10pt\;">Facilitator:</span></span></span></u></strong><strong><span style="font-family: arial\;"><span style="font-size: 10pt\;">Doug Taylor. </span></span></strong><span style="font-family: arial\;"><span style="font-size: 10pt\;">Doug Taylor is the Managing Director of Pacific Business Intelligence Ltd. (PBI). <a href="http://www.pacificintel.com/" target="_blank">www.pacificintel.com</a>. </span>Established in 1983\, PBI provides professional consulting services in the core areas of international business development\, strategic market planning\, market research\, international marketing and corporate guidance. PBI has undertaken assignments in over twenty-five countries in Europe\, Asia\, North America\, the Middle East and the Caribbean for private industry\, governments and international organizations. He is a certified FITT Trainer (</span><span style="font-family: arial\;"><span style="font-size: 10pt\;">Forum for International Trade Training)</span></span><br />\n&nbsp\;<br />\n&nbsp\;<br />\n<table border="1" cellpadding="0" cellspacing="0" style="border-collapse: collapse\; border: medium none\;">\n	<tbody>\n		<tr>\n			<td style="width: 151px\; border: 1pt solid windowtext\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<strong><span style="font-family: arial\;"><span style="font-size: 10pt\;">Getting Prepared</span></span></strong></td>\n			<td style="width: 439px\; border-width: 1pt 1pt 1pt medium\; border-style: solid solid solid none\; border-color: windowtext windowtext windowtext transparent\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<span style="font-family: arial\;"><span style="font-size: 10pt\;">Understanding your market strategically:</span></span><br />\n				<ul>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">International Market Research</span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">PEST&nbsp\; Analysis</span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">SWOT Analysis</span></span></li>\n				</ul>\n			</td>\n		</tr>\n		<tr>\n			<td style="width: 151px\; border-width: medium 1pt 1pt\; border-style: none solid solid\; border-color: transparent windowtext windowtext\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				&nbsp\;</td>\n			<td style="width: 439px\; border-width: medium 1pt 1pt medium\; border-style: none solid solid none\; border-color: transparent windowtext windowtext transparent\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				&nbsp\;</td>\n		</tr>\n		<tr>\n			<td style="width: 151px\; border-width: medium 1pt 1pt\; border-style: none solid solid\; border-color: transparent windowtext windowtext\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<strong><span style="font-family: arial\;"><span style="font-size: 10pt\;">Strategic Market Entry Choices</span></span></strong></td>\n			<td style="width: 439px\; border-width: medium 1pt 1pt medium\; border-style: none solid solid none\; border-color: transparent windowtext windowtext transparent\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<span style="font-family: arial\;"><span style="font-size: 10pt\;">Market Entry Choices:</span></span><br />\n				<ul>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Exporting\, </span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Strategic Alliances\,</span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Licensing\, </span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Franchising\, </span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Joint Ventures\, </span></span></li>\n				</ul>\n			</td>\n		</tr>\n		<tr>\n			<td style="width: 151px\; border-width: medium 1pt 1pt\; border-style: none solid solid\; border-color: transparent windowtext windowtext\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<strong><span style="font-family: arial\;"><span style="font-size: 10pt\;">International &nbsp\;Marketing and Competitive Intelligence</span></span></strong><br />\n				&nbsp\;</td>\n			<td style="width: 439px\; border-width: medium 1pt 1pt medium\; border-style: none solid solid none\; border-color: transparent windowtext windowtext transparent\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<ul>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">The 4 P&rsquo\;s of international marketing</span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Understanding foreign markets</span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Competitive Intelligence</span></span></li>\n				</ul>\n			</td>\n		</tr>\n		<tr>\n			<td style="width: 151px\; border-width: medium 1pt 1pt\; border-style: none solid solid\; border-color: transparent windowtext windowtext\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<strong><span style="font-family: arial\;"><span style="font-size: 10pt\;">Getting Paid and Risk Management</span></span></strong><br />\n				&nbsp\;</td>\n			<td style="width: 439px\; border-width: medium 1pt 1pt medium\; border-style: none solid solid none\; border-color: transparent windowtext windowtext transparent\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<ul>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Trade Finance </span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Payments Insurance</span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Sources of Assistance</span></span></li>\n				</ul>\n			</td>\n		</tr>\n		<tr>\n			<td style="width: 151px\; border-width: medium 1pt 1pt\; border-style: none solid solid\; border-color: transparent windowtext windowtext\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				&nbsp\;</td>\n			<td style="width: 439px\; border-width: medium 1pt 1pt medium\; border-style: none solid solid none\; border-color: transparent windowtext windowtext transparent\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				&nbsp\;</td>\n		</tr>\n		<tr>\n			<td style="width: 151px\; border-width: medium 1pt 1pt\; border-style: none solid solid\; border-color: transparent windowtext windowtext\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<strong><span style="font-family: arial\;"><span style="font-size: 10pt\;">International Information and resources</span></span></strong></td>\n			<td style="width: 439px\; border-width: medium 1pt 1pt medium\; border-style: none solid solid none\; border-color: transparent windowtext windowtext transparent\; padding: 0cm 5.4pt\; vertical-align: top\;">\n				<ul>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Great web resources</span></span></li>\n					<li>\n						<span style="font-family: arial\;"><span style="font-size: 10pt\;">Getting Connected-business and social media resources</span></span></li>\n				</ul>\n			</td>\n		</tr>\n	</tbody>\n</table>\n&nbsp\;<br />\n&nbsp\;<br />\n<strong><span style="font-family: arial\;"><span style="font-size: 10pt\;">KEY LESSONS LEARNED</span></span></strong><br />\n&nbsp\;<br />\n<span style="font-family: arial\;"><span style="font-size: 10pt\;">1.&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span><span style="font-family: arial\;"><span style="font-size: 10pt\;">Understanding international cultures and how their business works</span></span><br />\n<span style="font-family: arial\;"><span style="font-size: 10pt\;">2.&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span><span style="font-family: arial\;"><span style="font-size: 10pt\;">The essentials of developing an international marketing plan</span></span><br />\n<span style="font-family: arial\;"><span style="font-size: 10pt\;">3.&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span><span style="font-family: arial\;"><span style="font-size: 10pt\;">Resource requirements for going international</span></span><br />\n<span style="font-family: arial\;"><span style="font-size: 10pt\;">4.&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span><span style="font-family: arial\;"><span style="font-size: 10pt\;">Sources of assistance-both private and public</span></span><br />\n<span style="font-family: arial\;"><span style="font-size: 10pt\;">5.&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span><span style="font-family: arial\;"><span style="font-size: 10pt\;">How to undertake cost effective and relevant international market research</span></span><br />\n<span style="font-family: arial\;"><span style="font-size: 10pt\;">6.&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span><span style="font-family: arial\;"><span style="font-size: 10pt\;">Understanding the 4 P&rsquo\;s of international marketing and how they are different than domestic marketing</span></span>
LOCATION:Sheraton Vancouver Guildford Hotel 15269 104 Avenue\, Surrey
UID:e.749.1780
SEQUENCE:3
DTSTAMP:20260427T235235Z
URL:https://business.swrbot.com/events/details/march-29-2011-strategy-of-international-business-workshop-03-29-2011-1780
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